WHY CONTENT MARKETING?
Here is a short video made by the American Marketing Association of New York. Here, experts explain what Content Marketing is, the benefits of content marketing, and how it can help business in today's ever competitive digital landscape. Even the experts agree that content marketing is a "must do activity for any company that wants to build their reputation, generate leads, and establish long term relationships with customers."
Copyright American Marketing Association of New York
Content Marketing is much more than creating then sharing content to get the results you are looking for. To properly engage audiences, generate leads, improve branding, and achieve all of your marketing goals, you need a strategic approach. A strategic approach means understanding your target audience, understanding what platforms would be best utilized, and creating the marketing content that would attract and speak to your target audience. We feel this is what separates Kreativ Medium from our competitors. Almost all Marketing Agencies only excel at creating marketing strategies, and have no experience creating the content to match the strategy they present to their clients, therefore needing to outsource their content creation to another company, leaving possible gaps in your overall strategy, and a higher price tag for you to cover their price markups . Kreativ Medium differs where we have the experience, talent, and skills, all In-House, in both Marketing Strategy and Content Production, providing a seamless, more affordable Content Marketing Strategy to help you reach your marketing goals.
Video content is far and away the most effective marketing and branding tool available today. It can not only be used to draw potential customers from Social Media platforms to your website, it can then also be used on your company's website to increase the quality of the visitor's user experience, and ultimately convert the visitor into a sale. A user experience is intended to build trust, inform, and show the value your product or service can deliver, and nothing can do that better than properly targeted marketing content. Gone are the days potential customers searching the yellow pages, or calling to get all of their information from you, or someone on your sales staff. Savvy consumers now look to your social media presence, and your website to learn about your company and your products/services to make their purchasing decisions. The more engaging, informative, and helpful content you provide on a consistent basis, the better your visitor's user experience, and the better your chance of turning these visitors into customers.
MARTY HARDIN -AWARD WINNING FILMMAKER AND ARTIST
TROY, NEW YORK
SHANNA BECKER-WORLDS APART FILM AND MEDIA
CANAJOHARIE, NEW YORK
KITO JOHNSON- BUY N SELL INC.
CLIENT: DYSLEXIA CONSULTANTS