6 Reasons Video Should Be Your Next SEO Draft Pick

Video is the new content player of the future.

If you are a business owner today, increasing your SEO should be at the forefront of your marketing strategy. Chances are you have competitors and those competitors are probably working on their own strategy right now trying to knock you down in SEO rankings.  Just like the NFL rankings, your business website is trying to make it to the top and right now your content players are getting older and less effective. Older players like text and pictures aren't getting the job done as they used to back in the good ol' days. So now .you need some new talent. So what do you do? Well pretend you have a draft pick and go out and draft yourself some great video.  Video can be very effective and help your SEO climb the ranks on day one. Yes video can be that new All Star player you've been looking for to keep your website relevant and competitive with the other companies adapting to changes in the business arena. So here are the top reasons to draft video as a content player and get you and your business winning and ahead of the pack.

• #1. 62% of Google universal searches include video. (Source: Marketingland)
• #2. Video is 50 times more likely to get organic page ranks in Google than plain text results. (Source: Forrester Research) 
• #3. Video search results have a 41% higher click-through than plain text results. (Source: aimClear)
• #4. You can double your search traffic by having a video thumbnail in your search result. (Source: IQ Visibility) 
• #5. People stay two minutes longer on your site if you have video. (Source: Comscore) 
• #6. Posts with videos attract three times more inbound links than plain text posts. (Source: Moz)

So there you have it. As any great coach or business leader knows, having a great strategy means the difference between winning and losing, and video can be that All Star draft pick that will out perform text and pictures any day of the week, including Sundays.