COMMERCIAL PHOTOGRAPHY
The photography on your commercial real estate website provides the first critical impact and can make a drastic impression for any potential tenant, broker or investor. Even the most unattractive buildings can engage more people and pique interest with the right use of photography best practices. Be sure to check out our examples below, and the top reasons to hire a professional photographer vs DYI.
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HIRING A PROFESSIONAL PHOTOGRAPHER VS DYI
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You know real estate. Photographers know photography.The skills that serious architectural (or real estate) photographers acquire can take years to master, and that’s a lot of time that busy real estate professionals simply don’t have. Anyone can occasionally get lucky and capture a decent image with a cell phone, but “decent” and “occasionally” aren’t reliable enough.
Non-professionals don’t deal with the timing issues, skills and equipment professional photographers must master. Some of these include: |
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-Planning exposure of all sides of buildings and interiors relative to time of day / angle of sun.
-Camera positioning, exposure, depth, etc. -Interior lighting with and without flash to reduce glare and improve color. (Many interiors’ true colors can’t be revealed without flash.) -Processing of images: A single high-end photo could take an hour or more plus years of Photoshop experience to produce a high-quality architectural image. |
